In times of financial crisis and economic stagnation, looking for alternative marketing approaches to keep existing and attract new customer and at the same time enjoy their confidence are crucial for each and every business.
Our program Privilege Club is a loyalty type program and is exactly this type of marketing tool by which merchants are building incremental sales from their best customers while giving new or infrequent customers a new reason to buy their products or shop at their stores.
The idea of the program is to create a virtual shopping mall offering diversified brands of products or services with discount from the merchant under one roof. Instead of making the customer caring a dozen discount or loyalty type cards, we decided to combine all them under one umbrella.
What are the benefits and bonuses for the cardholders?
For the cardholders it is obvious, since the card is free of charge they only gain by having it. The card offers them attractive bonuses in different product niches, accumulating Reward points from every purchase and offering certain discounts for those products and services from the net price tags. What are the benefits and competitive edges for the retailers and companies participating into the program?
• Building incremental sales from the best customers while giving new or infrequent customers a new reason to buy your products or shop at your stores. • Strengthen customer loyalty by offering a value-added incentive to buy your company's product or services. Loyalty programs enable the customers to earn rewards faster by making purchases. Plus, retailers learn more about their customers’ total spending behavior, by seeing all their purchases. • Increase brand awareness with rewards that encourage customers to use the card more often. • Enhance participating companies’ corporate image every time the card is used. • Use the buying behavior of the customers to target new products and services and to deliver more effective sales promotions.
Since mid-December, 2011 the new program for 2012 is already a fact. 11,000 cards were distributed among the business in Bulgaria with the hope they will help the individual members of the club (the cardholders) decrease their expenses and save money as well as increase the flow of clients/consumers for the participating companies into the program.
We sincerely hope for this 5th, anniversary edition of the program to have succeeded in offering you with attractive bonuses and at the same time satisfying your consumers ‘needs. For more information, please visit the Privilege Club website at: www.theprivilegeclub.org.
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